In this post, we are providing a very special piece of content along with a new video regarding Facebook. A lot has been said recently about the significance and validity of social media marketing, but Facebook still reigns supreme. Facebook is by far the largest social media platform, nearly 2.4 billion active monthly users. And with those numbers, You definitely have to pay attention and engage with Facebook as a business. Below is Erik’s popular Facebook for Businesses talk in blog form as well as a video.
Facebook is a MUST
As a business owner, you have to be on Facebook. The reason is that this is where everybody is. This is how they start their day. This is how they interact with the world as a marketing consultant, I have seen so many improper ways that businesses approach based on and one of the key things that businesses do and the mistakes that they make is trying to take all of their business goals and their business problems and try to fix them inside their social media strategy. They’ll have meetings and make plans on how to do things that really should be within the structure of their business and not within a social media strategy.
To me, the easiest way to talk about how to post on Facebook is how not to post, and I always liked using this example from this zoo.
There’s so many things in here to look at, you’ll see right here where it says we just posted 11 more photos. Why aren’t those eleven photos at least attached here? Shared with this? You’ll also see the white elephant sailed right down here. This is an event that has no event page, nothing referenced anywhere on their page. We final thing is annual do pass holders. This is information that should have been shared That’s with them and could have been done inside of our private group. See, here’s the key thing that you see in a post like this. Instead of sitting down and planning out an entire strategy, businesses and organizations panic at the last minute, thinking that word of mouth and people will just show up like they always had. That’s unfortunately not the case. You have to have a purpose of why you’re posting. You have to have a strategy in place that you need to implement it.
How Do You Actually Post on Social Media
So what does it look like to actually post properly on social media? You have to think about content and videos where everybody is at. Now, when you do video for your business, it needs to be professional, needs to be with professional cameras. You need to do it the right way and not just a phone in front of your face. You have to put thought and intention into what you’re creating. Need to create something that people actually want to watch. People actually want to engage with. You need to think about this content from outside of yourself, outside of your business and think about this content from the perspective of an average user of an average customer, people that are just walking through life, and how you can engage them and how you can help them do business with you.
Let’s Talk! Schedule A Free Strategy Consult
Now this can be overwhelming for some and discouraging for others, but know that you are not alone in this. We can assist you with your social media strategy. We provide a free initial consultation for businesses interested in growing their brand online and increase their website visibility. Give us a call or request a free consult here.
