Stop Spending All Your Money on Ads
Start Generating Quality Leads with SEO!
Search Engine Optimization (SEO) is one of the most cost-effective marketing strategies. The reason is that it targets people who are actively looking for your products and services. This makes it far more successful than outbound marketing efforts like social media. You may know a lot about who the people on social are, but you know very little about what they are thinking. Visitors from social media marketing are less likely to act by buying your product or service. They weren’t intending to take action, they were just browsing through a social network when they found you.
Unlike Social Media, SEO’s inbound marketing nature helps businesses save money as opposed to even the best outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated from cold-calling cost 61% more than leads generated by SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings.
What is SEO and why Does it Matter?
Search Engine Optimization is the modification of your website content to better position it within search engines for the terms that are the most relevant to your business. It is repeatedly proven practice to reorient your site’s content in front of actual people wanting to do business with you. People go to search engines to find anything and everything. 93% of all web traffic comes through search engines, and 87% of smartphone owners turn to search first in a moment of need. From a consumer’s point of view, being in Google search is almost like a seal of approval. Things like reviews amplify this trust factor with consumers. SEO is simply too important to ignore.
Our SEO Services
McNair Media provides a range of different SEO services to our clients. Our approach to SEO is to better position your business online in front of relevant searches that could actually turn into customers. Let’s set up a time to talk through your needs!
We find that clients that have done SEO with another consulting firm have mixed results when it comes to any form of ongoing or monthly SEO campaigns. The reason for a lack of results is that SEO is multifaceted and requires several key things for optimal success. Below is a brief overview of how we approach SEO for our clients:
Monthly SEO Packages
McNair Media offers a range of monthly SEO services to our web design and development clients, depending on the size of your company and the range of products or services you are trying to grow. These campaigns provide clear objectives within a 6 month campaign. Interested in learning more about our monthly SEO packages?