Voice SEO refers to optimizing a website for voice search. With the increasing popularity of voice assistants like Amazon’s Alexa and Google Assistant, more and more people are using voice search to find information on the internet. Voice search queries are often longer and more conversational than text-based search queries, which is why we focus so much on natural language in your content SEO strategies. This includes using questions and answers, as well as using common phrases and terms. Structured data, also known as schema markup, can help search engines understand the content of your website and provide more accurate results for voice searches. While some SEO consultants will argue that this can be done to any site, a deep technical web development background is key to do this right and to provide you with the best results. Our websites are specifically built with structured data in mind.
Alexa Optimization
Alexa is a popular voice assistant that is integrated with Amazon’s Echo line of smart speakers. When users ask Alexa a question, it searches the internet for the answer and provides a response based on its findings. Alexa optimization refers to the process of optimizing a website for visibility on Amazon’s Alexa voice assistant. our team is uniquely positioned to have a deep understanding of how Alexa works and what data services Amazon is using to pull their results. this deep understanding allows us to effectively optimize your business so that when someone asks Alexa something, you have more access and opportunity to come up in that response.
Siri Optimization
Siri optimization refers to the process of optimizing a website for visibility on Apple’s Siri voice assistant. Siri is a popular voice assistant that is integrated with Apple’s iOS, iPadOS, watchOS, macOS, and HomePod operating systems. When users ask Siri a question, it searches the internet for the answer and provides a response based on its findings. Optimizing for Siri and similar to Alexa on in practice, however Apple’s voice assistant platform has a different set of data services that it pulls from to generate a response.
Hey Google Optimization
“Hey Google” is a wake phrase that can be used to activate the Google Assistant, a virtual assistant developed by Google. The Google Assistant is available on a variety of devices, including smartphones, tablets, smart speakers, and other home automation devices.
When you say “Hey Google,” the assistant is activated and can help you with a variety of tasks, such as answering questions, setting reminders, making phone calls, and controlling smart home devices. The Google Assistant is also able to perform a wide range of actions and searches using natural language processing, allowing you to interact with it using everyday language and phrases.
In addition to the “Hey Google” wake phrase, the Google Assistant can also be activated using the “Ok Google” wake phrase, as well as by pressing a physical button on some devices.
Optimizing for Google Assistant plays a lot into the SEO efforts that are being done in Google search engine. Things like conversational and natural language searches need to be considered and Google relies heavily on structured data. Our technical SEO experience provides us the ability to effectively optimize you for Google voice searches.
