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Web Design is More Important Than Ever

    In recent years, web design has undergone significant changes due to advancements in server technology, the sunsetting of Internet Explorer, new device form factors and the rise of AI chatbots. As we have set up our business here in Findlay Ohio, it is apparent that there’s a great need for site updates. This post is meant to give you some information to show you the importance of a sound web design and that websites are more important than ever.

    Serverless Computing

    One of the most significant advancements is the use of serverless computing. With serverless computing, clients no longer have to worry about the cost of managing complex dedicated servers, manually reallocating resources, or configuring databases. This also allows for web development companies like McNair Media to custom configure our instances to be high performance and fast loading. This results in faster deployment times, improved reliability, and lower costs compared to a traditional dedicated server or virtual private server (VPS) hosting solution.

    Another significant enhancement offered by serverless computing is the use of content delivery networks (CDNs). CDNs help speed up website loading times by storing copies of website content in multiple locations around the world. When a user visits a website, the content is delivered from the nearest location, resulting in faster loading times. This is especially important for websites that have a global audience. With our website hosting solutions, we provide CDNs to improve website performance, allow for 4K video content to load almost instantly, and handle all sorts of large file sizes.

    New Technologies Are Out

    The sunsetting of Internet Explorer has also had a significant impact on web design. Internet Explorer was once the dominant browser, but it has become increasingly outdated and insecure over the years. As a result, Microsoft has recently discontinued support for Internet Explorer. This means that web development teams no longer have to spend time and resources ensuring compatibility with the outdated browser. Instead, they can focus on developing websites that are optimized for modern browsers like Google Chrome, Mozilla Firefox, and Microsoft Edge. There’s also a lot of animations and other fun and exciting technologies that have been off limits due to the need to ensure sites could run on Internet Explorer. Website creators can now incorporate these fun techniques into their designs to give their sites an unique experience.

    The rise of new devices like folding smartphones and other new screen layouts has also made it important for clients to revamp their sites. With more people accessing the internet through mobile devices, it is crucial that websites are optimized for all the various screen sizes out there. This means more than simply designing websites that snap to different screen sizes. The entire design needs to be fluid and allow for screen layouts that haven’t even been realized. Devices like foldable smartphones offer all sorts of different types of sizes, particularly if the user is utilizing split screen multitasking features. This requires a competent web design team to create innovative and engaging user experiences.

    How McNair Media Helps

    McNair Media is a full service SEO firm that provides custom website design, market research, branding, web development, SEO and marketing services to its clients. We have over 15 years of professional website design experience and to focus on developing the right site for each client’s needs. We have specific experience with businesses in the Findlay Ohio area as well as a diverse set of website design experience in construction, agriculture, industrial, as well as consumer facing businesses like retail and restaurants. We’d love to talk to you more about your website design needs and how we can help!


    Erik McNair

    Erik McNair is a digital marketing professional living in Arlington, OH. As co-owner of McNair Media, he has focused on developing and executing SEO and marketing strategies in a manner that supports the client’s consistent business growth and enhances brand equity and awareness. He attended and graduated from Georgia College & State University in Milledgeville GA with a degree in Mass Communications with a concentration in Telecommunications. He’s a certified Google Adwords, Google Analytics, and Bing Ads marketing professional. Outside of marketing, Mr. McNair is an avid technologist. He’s always running the latest software betas and testing out new and exciting products. He occasionally writes about thoughts on technology, but his main focus has been on growing and establishing McNair Media.