Retail has experienced significant changes in recent years, with trends like Buy Online, Pick-up In Store (BOPIS) and Buy Online, Pick-up at Curbside (BOPAC) becoming increasingly popular. These options have become a lifeline for retailers, providing convenience and flexibility for customers while allowing small businesses to compete with larger corporations.
BOPIS and BOPAC Are Here To Stay!
In 2019, BOPIS sales revenue increased by an average of 35% during the holiday season, demonstrating its effectiveness for businesses that implemented it. In a recent survey, 50% of respondents indicated that they decide where to shop online based on whether they could pick up in-store, highlighting the importance of implementing BOPIS and BOPAC in your retail business.
Easy to Set Up
Setting up BOPIS and BOPAC is not complicated or expensive. In-store pickup comes as part of e-commerce sites, while BOPAC requires some configuration for curbside communication. The main challenge arises when businesses have inflexible Point-of-Sale (POS) systems, which may need to be replaced to accommodate these services. McNair Media offers consulting services to help businesses navigate these situations and implement BOPIS and BOPAC seamlessly.
Still Relevant
By 2023, BOPAC is still relevant as it provides an added level of convenience for customers, allowing them to avoid delivery costs and delays. BOPAC helps small businesses reduce shipping costs and logistics challenges, enabling them to compete with larger corporations like Amazon and Walmart. Offering BOPAC can attract more customers seeking fast, convenient shopping experiences, and supports local businesses within the community.
Beneficial for Families
BOPAC is particularly beneficial for families with young children, who may find shopping or eating out challenging due to time constraints and unpredictable children’s behavior. BOPAC can be faster than Amazon Prime, as customers can pick up their order as soon as it’s ready, eliminating shipping costs and reducing the risk of shipping delays.
We Can Help!
McNair Media can help you integrate BOPIS and BOPAC into your retail business, from converting your POS system to building a custom online checkout and curbside experience. Contact us today for a free consultation and discover how we can help your business thrive in the evolving retail landscape.
