Artificial Intelligence (AI) is revolutionizing the way we approach photography and photo editing. In the last few years, the expansion of AI technologies into the tools that we use on a day-to-day basis has made certain kinds of projects and editing jobs more accessible and affordable for small businesses. in this post, we’re going to talk about how these advancements have made it easier for small businesses and nonprofits to produce professional looking images without the need of extensive technical knowledge or huge budgets to complete.
AI in the Photo Shoot
AI has been helping photographers to capture images with greater precision for years now. AI-powered camera technology can detect the subject in a scene and adjust the focus and exposure to produce the best results. They can also analyze the scene and make suggestions on how to improve the composition and lighting of the image. This takes the guesswork out of photography and helps photographers to focus on what they do best, capturing stunning images. think of it like auto but on overdrive. This means a shoot can be done faster and more efficiently which drives down the cost of the overall production.
AI in the Edit Room
The spot healing brush tool in Photoshop uses AI algorithms to seamlessly remove blemishes, spots, or any unwanted elements in an image. This tool uses machine learning to understand the patterns and textures of the surrounding area, making it possible to perform these corrections with remarkable accuracy. The result is an image that looks as if it had never been damaged in the first place. This also has provided our clients with the ability to alter images like group shots if an employee leaves a company quickly after a photo shoot. One such situation came up recently with a client of ours recently. They had spent quite a bit of money getting a photo shoot done in their area and provided the pictures to us for inclusion on their website. That employee left the company and they were left with a group photo with a prominent Leader in the company that was no longer there. we were able to use tools provided in Photoshop to very quickly delete that individual from a photo.
Another way AI is changing photography is through the use of augmented reality (AR). AR technology allows photographers to enhance the images they capture by adding virtual elements to them. This can be anything from a new background to a virtual object that interacts with the real world. This opens up a world of creative possibilities for photographers and allows them to produce images that were previously only possible in the realm of digital art.
Let Us Help!
AI is changing the way we approach photography and photo editing by making it easier and more accessible. The spot healing brush tool in Photoshop is just one example of the innovative tools that AI is bringing to the table. As AI continues to evolve, we can expect to see even more impressive advances in photography and photo editing, making it easier for small businesses to produce professional-looking images without the need for extensive technical knowledge. If you are in need of photo help and are unsure what is possible, reach out and let’s talk!
