Content creation is an integral part of any successful marketing strategy for businesses and organizations. However, creating high-quality, SEO optimized content is easier said than done. Many organizations underestimate the resources and expertise needed to create effective content, and internal content creation can often end up being a time-consuming and costly endeavor.
Fortunately, new tools and strategies can now supercharge SEO optimized content and help businesses overcome these challenges. In this blog, we will explore how these SEO strategies can help businesses create high-quality content that not only ranks higher in search engines but also drives more traffic and generates more leads.
The Challenge of Internal Content Creation
Many businesses try to create content in-house, assuming that anyone can create content. However, creating effective content requires specific expertise and knowledge of SEO best practices. We find that many organization’s internal content creation efforts fail to generate any real benefit to the success of the business. Typically we don’t even have to point that out, the business or organization is contacting us for that very reason.
One of the biggest challenges of internal content creation is that staff members may not have the required skills, knowledge, or experience to create effective content. They may be skilled at generating content but may also be juggling multiple other tasks, which can result in mediocre or misguided content that takes a long time to create and costs the company too much in terms of employee time.
Even if a business has a team of content creators, they may lack the expertise to know what the exact time content should be published or how much time they should be spending on various marketing channels. This lack of knowledge can lead to content that fails to achieve the ultimate goal of generating leads and sales.
The Project Management Triangle
One concept that is well-known in the production world is the Project Management Triangle. This triangle represents the balance between time, cost, and quality. The goal is to achieve the middle section, which is the perfect balance between these three factors. However, in reality, this is often impossible to achieve. Here is a visual representation of this below:
In the case of content creation, businesses often strive for the middle section of the Project Management Triangle. They try to juggle a nonexistent internal budget, an unrealistic timeline, and quality standards, resulting in mediocre or misguided content that takes a long time to create and costs the company too much in terms of employee time.
Generative AI Tools
Artificial Intelligence (AI) is revolutionizing the way we approach content creation. As a business owner or marketing manager, you are likely familiar with the plethora of AI-powered tools available to assist you in this process. At McNair Media, we have harnessed the power of AI tools to improve production timelines and reduce costs.
However, it is crucial to understand that AI tools, such as ChatGPT, should not be relied upon as a one-stop solution for content creation. Instead, they should be treated as text formatting and generation aids. The real value of ChatGPT lies in its ability to prompt and guide content creation, helping you produce high-quality, engaging content that meets your marketing goals.
Attempting to use AI tools like ChatGPT without proper understanding and guidance could lead to inaccurate or misleading content. It could also result in mediocre or misguided content that fails to drive engagement or progress your content marketing objectives. Therefore, it is essential to use these tools thoughtfully and with proper context to achieve optimal results.
Let Us Help Supercharge Your Content!
Ultimately you are creating content to generate leads and sales. You need to work with professionals that can keep those priorities intact and help you see what is working and what is not so you can course-correct. If you work with the right team like McNair Media’s, our team can generate the content in-house or work with your staff in how to capitalize on their content creation capabilities to generate you more leads and sales. You can leverage our multi faceted content creation skillset as well as our website and app development capabilities. Our all-inclusive SEO campaigns see an 100% average growth in leads for our clients in the first 6 months. Do the math, what would a 100% increase in leads look like for your business in terms of revenue? If you aren’t seeing the results you want from internal efforts, give us a call.
