Optimize Operational Efficiency with AI and Predictive Analytics
In the contemporary business landscape, McNair Media stands out by empowering small businesses to elevate their operational efficiency and outcomes through the strategic use of…
How AI is Transforming Workflows for Small Businesses
There has been a lot of buzz lately around new AI tools like generative AI and large language models. Here at McNair Media, we focus…
The Problem with Over-Reliance on Crowded Facebook Marketing
While Facebook marketing offers a way to tap into a vast user base, its oversaturation makes it difficult to stand out. It’s concerning when businesses…
The Art of Creating Want: A Tale of Two Tech Giants
Explore the art of creating want through Apple’s iPod success & Microsoft’s Zune failure. Discover more in “The Want Factor,” out this month!
Managing and Activating Plugins in a WordPress Multisite Network
At McNair Media, a lot of our clients have multiple websites and it can be frustrating to have to manage multiple logins across sites. WordPress…
The Power of Want Factors in the Service Industry
Meeting the “want factor” should be like Steve Jobs famous ‘giving ice water to someone in hell’ approach, with seamless service experiences.
The Art and Science of Finding What Customers Want
Unraveling the secret of identifying the “Want Factor” is no less than striking gold for businesses. This elusive concept, both an art and a science, demands not just intuition but a comprehensive understanding of market dynamics and an application of systematic research methods
Unlocking the Secret: The Want Factor in Various Sectors
Whether it’s retail, technology, or the service industry, the invisible but crucial thread that ties successful businesses together is the Want Factor. But what does the Want Factor look like in different sectors? Our upcoming book “The Want Factor,” authored by Erik McNair, dives deep into this topic.
The Want Factor: The Invisible Force Driving Business Success
Have you ever wondered why some products skyrocket to success while others, seemingly just as promising, fail miserably? The difference often boils down to one…
Meta Makes a Play for Microblogging with Instagram Threads
Just when the social media space seemed too saturated for another platform, Instagram Threads made its debut. Initiated by Meta, formerly known as Facebook, Threads…