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How Do Monthly SEO Services Work?

    This is a question we get a lot, and it can mean something different depending on the SEO company that you are working with. This post will help you better understand the service and how we provide something that is quite different than our competitors’ SEO offerings.

    What are Monthly SEO Services?

    Typically speaking, Monthly SEO services are month-to-month SEO services that work to improve your rankings in search results. They usually include on-page and off-page optimizations, like keyword targeting, link building, content writing, and more. There are many SEO experts and agencies that offer monthly SEO services with different plans and pricing. The Monthly SEO services that we provide here at McNair Media are campaigns structured with clear objectives and keep the project within a 6-month period, instead of an open-ended one. Here at McNair Media, we aim to provide a sound SEO strategy that will put you in front of real people looking for your products or services. We do have clients that continue running SEO campaigns after the initial six months, but we determine a new set of goals and objectives every six month interval.

    SEO Audits and Keyword Research

    An SEO audit is a process of analyzing how well your website is optimized for search engines. It helps you find and fix issues that can affect your ranking. this again can be different depending on the SEO firm that you are working with. We believe that there is a clear difference between an SEO audit and an SEO quote. All of our clients get a detailed SEO quote of the things that we find within the quoting process. Those are things like keywords that you should rank for, glaring SEO issues that need to be fixed and other goals that we would recommend targeting as a part of a new website project or a monthly SEO service. SEO audits are included and conducted at the beginning of all of our monthly SEO projects to give us and you the client a clear understanding of where you stand and what things should be addressed moving forward.

    Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for the specific purpose of growing your customer base. It can help us discover what keywords you want your website to rank for, how popular and competitive those keywords are, and what search intent they have. This is a collaborative process that we do with our clients at the beginning of each 6-month campaign sprint to help get to the right keyword as opposed to simply a keyword that has lots of search volume.

    Video Search Optimization

    A major difference between McNair Media and other SEO firms is that we provide video production services for our SEO campaigns. We can edit, create graphics, use AI tools to up convert old video content to 8K quality, and even come to your location and shoot video content necessary for your campaigns. this is a key benefit because video SEO can help you reach more users across multiple channels including YouTube, Vimeo, even social media platforms if you are engaging in social media marketing. Creating fresh and engaging content in a video format can help you reach your audience in a way that text just cannot. video content on site can improve your rankings, click through rates, conversions, and brand authority within various search engines.

    Let’s Get To Work!

    mcnair media is here to help with all your SEO needs and to see your business grow. Monthly SEO campaigns have proven time and time again to be one of the most cost-effective ways to grow your online presence. Typically, with clients that have not conducted SEO campaigns in the past, we have seen traffic growth of over 35%! Let’s get started today in increasing your presence.

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    Erik McNair

    Erik McNair is a digital marketing professional living in Arlington, OH. As co-owner of McNair Media, he has focused on developing and executing SEO and marketing strategies in a manner that supports the client’s consistent business growth and enhances brand equity and awareness. He attended and graduated from Georgia College & State University in Milledgeville GA with a degree in Mass Communications with a concentration in Telecommunications. He’s a certified Google Adwords, Google Analytics, and Bing Ads marketing professional. Outside of marketing, Mr. McNair is an avid technologist. He’s always running the latest software betas and testing out new and exciting products. He occasionally writes about thoughts on technology, but his main focus has been on growing and establishing McNair Media.