Hey there, business owners! Have you logged into your Google My Business (GMB) profile lately only to find a jarring message demanding re-verification? And to add insult to injury, they want a video of your business? You’re not alone! We’re seeing this pop up more and more, leaving many business owners scratching their heads.
So, What’s Going on with Google Business Listings?
While Google hasn’t officially announced any major changes, here are a few theories we’re working with:
- Google’s Cracking Down: They’re constantly upping their game to ensure business listings are accurate and trustworthy. A video offers a real-time glimpse of your business, making it tougher for fake listings to sneak through.
- Algorithm Shuffle: Google’s algorithms are always changing. Recent updates might have triggered re-verification for some legitimate businesses, even if you haven’t touched your profile in ages.
- Keeping Things Fresh: Think of it as a digital checkup. Re-verification helps Google keep business information current, which is good for everyone.
- Red Flags: Big changes to your profile, negative reviews, or suspected guideline violations can also trigger this process.
Don’t Stress, Take Action!
- Lights, Camera, Action! Don’t let the video requirement intimidate you. Google provides easy-to-follow instructions on their support pages.
- Do Some Digging: Review your GMB profile with a critical eye. Are there any inconsistencies, outdated info, or recent edits that might be raising eyebrows?
- Phone a Friend: If you’re stumped or suspect an error, feel free to reach out to us! We may be able shed some light on the situation. Also, we have video equipment and provide video services for our clients.
Location, Location, Location: A Quick Refresher
Speaking of GMB, let’s revisit some key rules about your business location, especially for those in co-working spaces or home offices:
- Co-working Crew: You can absolutely have a GMB profile, but make sure you provide a suite number or a clear description of your dedicated space within the shared location. This helps customers find you!
- Home Office Heroes: If you primarily operate from home, you generally cannot have a GMB profile if you don’t serve customers at your location or if your address isn’t publicly visible. This is to prevent misleading information and ensure customer safety.
Bottom Line: Google My Business is a vital tool for any business, but it’s important to stay in the loop about their ever-changing policies. By understanding the possible reasons for re-verification and the rules for different business locations, you can keep your online presence strong and avoid any unnecessary headaches.
