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The Ultimate Website Platform Comparison: WordPress, Squarespace, Wix, Weebly, Shopify, Expression Engine, Magento, and Odoo

    Having a visually appealing and functional website is crucial for any business. As the online hub of your brand, your website should provide a seamless user experience, be easy to maintain, and rank high in search engine results. With the myriad of website platforms available, how do you choose the right one for your needs?

    At McNair Media, we have extensive experience working with various web-based website builders like Squarespace, Wix, Weebly, and more advanced self-hosted platforms like Expression Engine, Magento (now Adobe Commerce), Odoo, and more. In this blog post, we’ll provide a brief description of each of these platforms and explain why McNair Media chooses WordPress for custom website designs.

    A Brief Overview of Popular Website Platforms


    Squarespace is an all-in-one website builder that offers an array of beautiful, responsive templates, making it easy for non-technical users to create a professional-looking website. Its drag-and-drop editor, built-in e-commerce, and integrated SEO tools are some of its key features. While it is user-friendly and provides a polished finish, it lacks the flexibility and extensibility required for some businesses.


    Wix is another popular website builder known for its ease of use and extensive template library. Its drag-and-drop editor enables users to create a customized website quickly, and its App Market offers various plugins and features for added functionality. However, the trade-off for this simplicity is limited customization options and less control over your site’s performance.


    Weebly is a website builder designed for simplicity and ease of use, making it ideal for small businesses and personal sites. With its drag-and-drop editor, Weebly users can create responsive websites without needing any technical knowledge. Its e-commerce capabilities are somewhat limited compared to other platforms, and its customization options are not as extensive.


    Shopify is an all-in-one e-commerce platform designed for businesses of all sizes to create and manage their online stores. It provides a user-friendly interface and a wide range of customizable templates to help users create a visually appealing and functional online store without needing technical expertise. Shopify’s built-in tools for product management, order fulfillment, and payment processing make it a popular choice for businesses looking to sell products online. However, the platform’s focus on e-commerce means that it may not be the best option for businesses looking to build a more complex website with a wide range of features and functionality beyond e-commerce.

    Expression Engine

    Expression Engine is a flexible, feature-rich content management system (CMS) designed for agencies, businesses, and freelancers. It offers robust customization options and supports multiple sites within a single installation. However, it has a steeper learning curve and may require a developer to harness its full potential.

    Magento (now Adobe Commerce)

    Magento is a powerful e-commerce platform built for businesses of all sizes. With its comprehensive set of features, it can handle complex e-commerce needs and grow with your business. However, it can be challenging to set up and maintain, and its resource-intensive nature may require a more advanced hosting plan.


    Odoo is an open-source suite of business applications, including a website builder, e-commerce, CRM, and more. It offers a modular approach, allowing businesses to add functionality as needed. While its integration capabilities are impressive, the platform’s complexity may require technical expertise to manage and customize.

    Why McNair Media Chooses WordPress for Custom Website Design

    When it comes to building a custom website design, McNair Media chooses WordPress, the world’s most popular CMS. WordPress is available in two different types: fully hosted and self-hosted

    The fully hosted allows you to create your website on a fully managed platform at some cost. In contrast, self-hosted requires you to purchase a hosting plan, install WordPress, and maintain your website. offers developers the ability to build custom experiences not possible on

    At McNair Media, we prefer self-hosted for several reasons:

    1. Flexibility and Customization: provides a vast array of themes and plugins, allowing for extensive customization to meet your unique business needs. From learning management systems without ongoing software fees to event management systems, patient booking, and salon appointment booking, the possibilities are endless.
    2. Open-Source and Extensible: As an open-source platform, benefits from a vast community of developers who contribute to its continuous improvement. This means that the platform is always evolving and expanding, providing you with the latest features and security updates.
    3. SEO-Friendly: WordPress has built-in SEO features and supports various SEO plugins to help your website rank higher in search results. At McNair Media, we can assist you with SEO Strategy and Consulting to ensure your website’s visibility and performance are optimized for search engines.
    4. Scalability: WordPress can handle a wide range of websites, from small blogs to large e-commerce stores and corporate sites. This scalability means that as your business grows, your website can grow with it, without needing a complete overhaul or migration to another platform.
    5. Cost-Effective: While there are costs associated with hosting and premium themes/plugins, is generally more cost-effective than many other website platforms. You can control your expenses by choosing the features and functionality that suit your budget and requirements.

    With its flexibility, scalability, and cost-effectiveness, is the platform of choice for McNair Media’s custom website designs. Our extensive experience with a wide range of website platforms, including Squarespace, Wix, Weebly, Expression Engine, Magento, and Odoo, enables us to provide informed recommendations and assist with SEO Strategy and Consulting for these platforms.

    Whether you’re starting a new website or revamping an existing one, McNair Media can help you create a stunning and functional online presence that meets your unique business needs. Contact us today to learn more about our website design and development services.


    Erik McNair

    Erik McNair is a digital marketing professional living in Arlington, OH. As co-owner of McNair Media, he has focused on developing and executing SEO and marketing strategies in a manner that supports the client’s consistent business growth and enhances brand equity and awareness. He attended and graduated from Georgia College & State University in Milledgeville GA with a degree in Mass Communications with a concentration in Telecommunications. He’s a certified Google Adwords, Google Analytics, and Bing Ads marketing professional. Outside of marketing, Mr. McNair is an avid technologist. He’s always running the latest software betas and testing out new and exciting products. He occasionally writes about thoughts on technology, but his main focus has been on growing and establishing McNair Media.