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The Want Factor: The Invisible Force Driving Business Success

    Have you ever wondered why some products skyrocket to success while others, seemingly just as promising, fail miserably? The difference often boils down to one crucial element – an element that we’re calling ‘The Want Factor.’ It’s not just about producing a great product or service. It’s about providing something that people actually want.

    Our soon-to-be-published book, “The Want Factor,” delves into this elusive but critical concept that separates the winners from the rest in the business world.

    Consider, for instance, two illustrative examples from the technology industry.

    When Google Glass was announced in 2013, it seemed like a product straight out of a sci-fi movie. It was innovative, cutting-edge, and promised a whole new way of interacting with technology. Yet, it failed to take off. Why? Simply put, it lacked the Want Factor. People didn’t see the need for it in their daily lives, and privacy concerns overshadowed the novelty factor.

    Contrast this with the iPhone, which Apple launched in 2007. It wasn’t the first smartphone, and it didn’t offer features that were dramatically different from what was already on the market. But the iPhone became an instant success and continues to be a market leader. This success can largely be attributed to the strong Want Factor it possessed. It offered a sleek design, easy-to-use interface, and a cohesive ecosystem of services and apps that people didn’t just need – they wanted it.

    The Want Factor is not something you can force or artificially create. Businesses cannot will their customers into buying their product if they don’t want it. The key to any successful marketing venture, therefore, lies in uncovering this Want Factor.

    Our upcoming book, “The Want Factor,” explores this concept in detail. It provides an in-depth examination of the Want Factor, illustrating its importance through numerous real-life examples. The book also offers practical strategies on how to identify the Want Factor for your product or service and effectively communicate it to your audience.

    But this is just the beginning. “The Want Factor” goes beyond exploring what makes products successful and dives into various sectors, from product-based businesses to service industries. It uncovers the role of innovation and foresight in detecting the Want Factor and provides a roadmap to integrate it into your business strategy.

    As we gear up for the book’s release in August, stay tuned for more insights and sneak peeks into each chapter. Uncover the secret behind the world’s most successful products and businesses and learn how to apply these principles to your own ventures. The Want Factor could be the missing piece of the puzzle in your business success story.

    Get ready to unlock the power of the Want Factor.


    Erik McNair

    Erik McNair is a digital marketing professional living in Arlington, OH. As co-owner of McNair Media, he has focused on developing and executing SEO and marketing strategies in a manner that supports the client’s consistent business growth and enhances brand equity and awareness. He attended and graduated from Georgia College & State University in Milledgeville GA with a degree in Mass Communications with a concentration in Telecommunications. He’s a certified Google Adwords, Google Analytics, and Bing Ads marketing professional. Outside of marketing, Mr. McNair is an avid technologist. He’s always running the latest software betas and testing out new and exciting products. He occasionally writes about thoughts on technology, but his main focus has been on growing and establishing McNair Media.