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The Benefits of a Website Audit for Findlay Businesses

    What we have seen in the last week especially with Etsy stores and the Silicon Valley Bank debacle, having a website is essential for businesses to establish an online presence and reach their target audience. However, simply having a website is not enough. Your website must also perform optimally to ensure that your business is visible, engaging, and ultimately, profitable. This is where a website audit comes in.

    What is a Website Audit?

    A website audit is a comprehensive evaluation of a website’s technical and SEO performance. It involves analyzing the website’s content, structure, and functionality to identify any technical issues that could be hindering its performance. A website audit typically includes a review of on-page and off-page factors, such as page speed, mobile-friendliness, broken links, duplicate content, metadata, and keyword optimization, among others.

    A website audit is a comprehensive evaluation of a website’s technical and SEO performance. It involves analyzing the website’s content, structure, and functionality to identify any technical issues that could be hindering its performance. A website audit typically includes a review of on-page and off-page factors, such as page speed, mobile-friendliness, broken links, duplicate content, metadata, and keyword optimization, among others.

    How McNair Media Helps

    At McNair Media, we offer website audit services to help Findlay Ohio businesses optimize their online presence. Our website audit process is thorough and detailed, and we provide clients with a comprehensive action plan on how to remedy any technical issues that are uncovered. Our team of experts uses the latest tools and techniques to analyze websites and identify any technical issues that need attention. We then create a detailed report outlining our findings and recommendations for improvement.

    Our action plan includes specific steps that businesses can take to address the issues we identify in our report. For example, if we find that a website is not mobile-friendly, we will provide recommendations for how to optimize the site for mobile devices. If we identify broken links, we will provide instructions on how to fix them. Our goal is to give our clients a clear roadmap for improving their website’s performance and achieving their business goals.

    If you’re a Findlay Ohio business with a website, it’s important to ensure that your site is performing optimally. A website audit is a great way to identify any technical issues that could be hurting your site’s performance and to get a clear roadmap for improvement. At McNair Media, we provide comprehensive website audit services to help businesses optimize their online presence and achieve their goals. Contact us today to schedule your website audit and start improving your website’s performance!

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    Erik McNair

    Erik McNair is a digital marketing professional living in Arlington, OH. As co-owner of McNair Media, he has focused on developing and executing SEO and marketing strategies in a manner that supports the client’s consistent business growth and enhances brand equity and awareness. He attended and graduated from Georgia College & State University in Milledgeville GA with a degree in Mass Communications with a concentration in Telecommunications. He’s a certified Google Adwords, Google Analytics, and Bing Ads marketing professional. Outside of marketing, Mr. McNair is an avid technologist. He’s always running the latest software betas and testing out new and exciting products. He occasionally writes about thoughts on technology, but his main focus has been on growing and establishing McNair Media.