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The Art and Science of Finding What Customers Want

Unraveling the secret of identifying the “Want Factor” is no less than striking gold for businesses. This elusive concept, both an art and a science, demands not just intuition but a comprehensive understanding of market dynamics and an application of systematic research methods

Unlocking the Secret: The Want Factor in Various Sectors

Whether it’s retail, technology, or the service industry, the invisible but crucial thread that ties successful businesses together is the Want Factor. But what does the Want Factor look like in different sectors? Our upcoming book “The Want Factor,” authored by Erik McNair, dives deep into this topic.