The Power of Want Factors in the Service Industry
Meeting the “want factor” should be like Steve Jobs famous ‘giving ice water to someone in hell’ approach, with seamless service experiences.
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The Art and Science of Finding What Customers Want
Unraveling the secret of identifying the “Want Factor” is no less than striking gold for businesses. This elusive concept, both an art and a science, demands not just intuition but a comprehensive understanding of market dynamics and an application of systematic research methods
Unlocking the Secret: The Want Factor in Various Sectors
Whether it’s retail, technology, or the service industry, the invisible but crucial thread that ties successful businesses together is the Want Factor. But what does the Want Factor look like in different sectors? Our upcoming book “The Want Factor,” authored by Erik McNair, dives deep into this topic.
The Want Factor: The Invisible Force Driving Business Success
Have you ever wondered why some products skyrocket to success while others, seemingly just as promising, fail miserably? The difference often boils down to one…
Meta Makes a Play for Microblogging with Instagram Threads
Just when the social media space seemed too saturated for another platform, Instagram Threads made its debut. Initiated by Meta, formerly known as Facebook, Threads…
The Flip Phone Resurgence: A Marketing Ploy or A Genuine Shift?
Are we flipping back to the past or embracing the future with open arms? Join us as we delve into this topic.
Pioneering Small Business SEO in Arlington
In today’s world and in this economy, small businesses must leverage the power of search engine optimization (SEO) to reach potential customers and maximize online…
Embracing the AI Revolution: From Windows 11 to Customer Service Excellence
Artificial Intelligence (AI) is no longer a concept of the future; it is already here, permeating virtually every aspect of our daily lives. And with…
The Ford Legacy and Small Business Strategies for Pricing
Understanding the true value of your services and pricing them accordingly is the hallmark of a successful business. This fundamental principle is as relevant today…
SEO: The Affordable, High-Impact Marketing Channel for Small Businesses
Learn more about SEO as a marketing channel and demonstrate its cost-effectiveness and utility in developing a successful online presence